Boston, MA -- (ReleaseWire) -- 06/13/2014 -- Indian cuisine is rich in oil and spices, which continued to be one of the primary drivers of digestive remedies. Furthermore, a lack of proper hygiene, such as washing hands before eating, continued to be an issue for rural India. These two combined are responsible for the growth of digestive remedies in the country.
Dabur India Ltd continued to be the leading player in 2013 with a 34% market share in terms of value. The company continued to lead sales in digestive remedies due to its flagship brands Hajmola, Pudin Hara and Nature Care among others. Also, the formulations by Dabur India are all herbal/ traditional, and they continued to be preferred by consumers as they are perceived to have no side effects. Furthermore, the pricing of these brands is quite low, which makes them easily affordable to consumers from all economic backgrounds.
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Digestive remedies will continue to witness healthy growth in the forecast period due to the Indian cuisine, which is not likely to change for the majority of the population. Although urban consumers will continue to eat healthier, the semi urban and rural population will continue with their staple diet, resulting in pleasing growth for digestive remedies.
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The Digestive Remedies in India market research report includes:
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Our market research reports answer questions such as:
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- Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?
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