Boston, MA -- (ReleaseWire) -- 06/12/2014 -- Peruvian dishes are traditionally prepared with spicy ingredients and few vegetables. Furthermore, the development of consumer foodservice in the country and busy lifestyles is increasing the consumption of fast food. Peruvians are increasingly affected by digestive ailments such as heartburn, gastritis and constipation on a regular basis and demand for OTC digestive remedies is rising.
In 2013 Medifarma led sales with a retail value share of 21%. Sal de Andrews is the most purchased brand because of its low price and its effectiveness at countering indigestion. In addition, its Digestac brand is perceived to provide quick relief from the discomfort caused by slow digestion.
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Digestive remedies is expected to register a CAGR of 17% at constant 2013 prices over the forecast period - lower than the review period as consumption of these products is already widespread. Unhealthy eating habits and fast food consumption will promote continuous demand for digestive remedies. Also, in lower-income segments digestive disorders will gradually increase if the government does not improve access to potable water.
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The Digestive Remedies in Peru market research report includes:
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