Phoenix, AZ -- (ReleaseWire) -- 06/19/2014 -- Disruptive technologies, digital and mobile adoption, and dramatically changing consumer behaviors and expectations worldwide will force more change on the once-staid banking industry over the next 10 years than in the past 100. What are the new rules of engagement in the financial services space? And what do the players need to do to win in this new playing field? Té Revesz, host of Global Reach: Winning in World Markets, interviews bestselling author, well-known futurist and founder of a breakout new retail banking and lifestyle concept "Moven”, Brett King.
How are digital banks and mobile payments cracking the old banking business model? How are social media, mobile marketing, geo-location, advocacy, gamification and behavioral psychology are changing the rules of engagement for banking products and services? How are banks coping with these disruptive changes? What is the future of branch banking? Are consumers ready for mobile-only banks. With 2.5 billion unbanked consumers and 1.5 billion mobile phones, do emerging market consumers even need an extensive branch banking system. Are plastic payment cards and cash on the way out? How can players reach the overbanked, the un- and under-banked. Are we entering the era of the de-banked.
What kind of alternative revenue channels emerging? Are virtual currencies like BitCoin and BitMinutes seductive or sinister? What entailed in brand management for the crowdsourcing consumer? And how does all of this impact merchants and multinationals?
About Global Reach: Winning in World Markets
Global Reach: Winning in World Markets embraces the opportunities and challenges companies encounter when operating in multiple countries and cultures, working with widely varied languages, attitudes, religions and legal regimes. Entrepreneurs, experts and executives share the strategies and tactics they use to succeed in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection, micro-lending and mentorship. Thought leaders explore 21st century megatrends that impact international companies and the planet we share, and suggest ways in which our listeners can become engaged.
Global Reach: Winning in World Markets airs live on Thursdays at 11 AM Pacific / 1 PM Central / 2 PM Eastern on The VoiceAmerica Business Channel.
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