San Diego, CA -- (SBWIRE) -- 10/15/2014 -- Many business owners are mystified by the workings and algorithms used for search engine rankings. Additionally, many individuals struggle to see the full benefits and uses of social media. Mandy McEwen, digital marketing consultant and President and Founder of Mod Girl Marketing, has released a post linking the two. Social media has a profound impact on how well a brand will do in search engine rankings, as detailed by McEwen on her blog.
One of the major impacts of social media on SEO is the amount of credibility a brand can build by using platforms like Twitter or Facebook. From digital word of mouth by a potential customer’s friends and family, to social media influencers putting a brand’s content in front of their hundreds, thousands or even millions of fans, social media builds the number of people talking about a brand. This in turn lends itself to these influencers linking to a brand’s website, building links organically and moving the site up in rankings.
Many brands know that SEO is reliant on creating and publishing new content. But publishing a new blog post or information every day to a website is something many brands just don’t have the resources for. Social media helps solve this problem by keeping content “fresh”. The new links created by posting to Facebook, Twitter, or other networks show the search engines that the content on the site is still relevant.
For local businesses that rely on foot traffic, keeping listings on local social sites like Foursquare, Yelp, and Google Plus up-to-date is imperative. The recent Google Pigeon update has put extra emphasis on these sites that can make or break a brick and mortar establishment.
McEwen says, “Social media is a great place to build an audience, connect with customers, and even get feedback and metrics. But don’t stop there! Social media has a huge impact on SEO, making it even more important for businesses.”
To read her full post “8 Ways Social Media Affects Your SEO” visit: http://www.8waysin8days.com/8-ways-social-media-affects-seo/
About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant. Contact Mod Girl Marketing at 800-388-7732 or by email at info@modgirlmarketing.com
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