Boston, MA -- (ReleaseWire) -- 06/20/2014 -- In 2013, the performance of direct selling in the Philippines continued to be boosted by increasing purchasing power. This translated not only into more families patronising direct selling as a source for their needs, but also into more stay-at-home mothers becoming more entrepreneurially-minded and engaging in direct selling as an extra source of income.
Up to 2013, Avon remained the dominant player in direct selling, contributing close to 50% of total retail sales. This is largely due to its effective penetration across all provinces in the nation, as well as its easy signup process.
Direct selling is set to grow by a constant value CAGR of 2% over the forecast period. The continued upward trend is seen as the result of the continued expansion of direct selling companies into less penetrated areas.
Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Philippines with research from Euromonitor's team of in-country analysts.
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If you're in the Direct Selling industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Direct Selling in Philippines market research report includes:
- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- Who are the leading retailers in Philippines?
- How important is direct selling in Philippines?
- How is the direct selling channel being affected by the growth of internet retailing?
- What strategies are direct sellers employing to compete in a multi-channel environment?
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