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Boston, MA -- (ReleaseWire) -- 06/18/2014 -- Dishwashing continued to perform well in 2013, although automatic dishwashing is still underdeveloped in the Netherlands as the penetration of dishwashing machines is expected to grow. The convenience provided by dishwashing machines is becoming increasingly appreciated by the Dutch, even in smaller households. In contrast, hand dishwashing is a very mature category without any significant innovation or promotion.

Competitive Landscape

Unilever, Procter & Gamble and Reckitt Benckiser continued to lead sales within dishwashing in 2013, holding value shares of 25%, 22% and 18%, respectively. Private label continued to gain greater value share, becoming a considerable threat as consumers were more price orientated and preferred cheaper alternatives within the category.

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Industry Prospects

Automatic dishwashing will continue to be influenced by a steady shift from powder towards tablet formats and automatic dishwashing powders is expected to decline as consumers choose more convenient products. Automatic dishwashing powders is expected to register a decrease in value sales of 16% by 2018 when measured in terms of constant 2013 prices, while automatic dishwashing tablets is anticipated to post growth of 21% by the same date.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Netherlands market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Dishwashing in Netherlands?
- What are the major brands in Netherlands?
- What is the dishwasher penetration rate in Netherlands?
- What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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