Boston, MA -- (SBWIRE) -- 03/06/2014 -- The main event in 2013 within drinking milk has been the performance of Mu!, the new brand from Florida Ice & Farm, Mu! was acquired in the beginning of 2012. Mu! and other emerging brands such as Eskimo and Sabemas - Wal-Mart's private label brand - have increased competition in drinking milk products through value for money deals and special discounts. An increase in the availability of functional options (fortified formulations featuring added value ingredients) and non-dairy milk...

Euromonitor International's Drinking Milk Products in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Flavoured Milk Drinks, Flavoured Powder Drinks, Milk, Non-Dairy Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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