Boston, MA -- (SBWIRE) -- 04/23/2014 -- Prices of milk products fluctuated throughout 2012 and continued into 2013 due to sharp changes in the supply of milk to the market and the high cost of transportation. This impacted the total sales of drinking milk with a predicted 8% in current value terms, instead of the 11% CAGR of the review period, as Kenyans reduced their consumption.

Euromonitor International's Drinking Milk Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Flavoured Milk Drinks, Flavoured Powder Drinks, Milk, Non-Dairy Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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