Market Report, "Footwear in Saudi Arabia", Published
There was growing price competition within footwear in the second half of the review period, with leading brands such as Aldo increasingly using sales and discounting to drive volume growth. Discounts also became more pronounced, with over 50% off the original price for some products. This strategy was in response to growing competition from economy imports during the review period. Price promotions were also used to help volume growth to recover following the decline seen in 2009 as a result...
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