New Market Study Published: Cotton Wool/Buds/Pads in Macedonia
There were no significant marketing activities within the cotton wool/buds/pads category in 2011. No new key product launches were witnessed and there was an apparent dearth of advertising or promotion within the category. One of the main reasons for this is the presence of well-established international brands which rely on already tested and well-received products on the market in Macedonia. On the other hand, few domestic manufacturers offer lower priced but inferior quality products which...
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