Recently Released Market Study: Calming and Sleeping in the Netherlands
Calming and sleeping recorded positive current value growth of 6% in 2011, triggered by continuing demand for these products. Fast changes in Dutch consumer lifestyles with more people suffering symptoms of stress and insomnia contributed to expand the consumer base. It is estimated that at least 30% of total Dutch adults suffer from stress symptoms derived from busier lifestyles and very busy schedules. Manufacturers responded to this trend by promoting calming and sleeping as a natural aid.
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