New Market Study Published: Men's Grooming in Peru
Increasing concern over personal appearance among high and middle-income urban Peruvian men coupled with rising disposable incomes drove sales of products which could help to improve their looks. While in the past, the use of products such as skin care would have been viewed as unmanly; nowadays the perception has significantly shifted, also helped by advertising campaigns that feature local artists or sportsmen taking care of their personal image. In response, companies strive to provide a...
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