Recently Released Market Study: Europcar International SA in Travel and Tourism (World)
Despite the challenges present in its domestic market, such as economic instability, natural disasters and a fiercely competitive environment, Europcar International SA recorded stable sales performance in 2011. All the initiatives taken by the company to enhance its products and services worldwide are designed to prepare it for long-term growth. All the main strategies adopted by Europcar are highlighted and analysed in this report.
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