Laundry Care in Denmark - New Market Report Now Available
Over the review period the sustainability trend continued to shape demand and drive growth in laundry care. Danes became increasingly aware of how their consumption impacts the environment and demanded eco-friendly products and "green" packaging. In laundry care, consumers are looking for concentrated solutions that are effective at low temperatures and are available in smaller, refillable and recyclable packaging. As Danes are willing to pay extra for eco-friendly products, the category has...
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