New Market Study Published: Homeshopping in Portugal
The primary threat faced by homeshopping is from internet retailing. For the majority of consumers, homeshopping is not as convenient or efficient as internet retailing, which provides a wider selection of products, allows consumers to be better informed before making a purchase, and often features competitive prices. As such, internet retailing is eroding homeshopping's consumer base, whilst at the same time preventing new consumers from participating in homeshopping.
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