Market Report, "Wipes in Ireland", Published
Often seen as a superfluous luxury, wipes took a hit in 2011, as recession-hit Ireland returned to basics with household cleaning products and paper products. Value sales plummeted, as often expensive and highly innovative wipes were cast out in favour of more orthodox cleaning products. Prices also fell as grocery retailers stepped up their price war, and discounted leading brands of wipes such as Wet Ones, Pampers and Cif. A further drain on value growth came from private label, which...
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