Market Report, "Colour Cosmetics in Finland", Published
Colour cosmetics' current value terms growth slowed down to 1% in 2011. Volume growth for most categories was marginal. While in 2010 several new product lines were launched, the novelties of 2011 were fewer and manufacturers mainly introduced safe line extensions. The colour cosmetics category in Finland is mature, and even with high levels of promotion it is hard to increase volume sales. As in 2011 manufacturers were careful not to increase unit prices too much, and value growth was...
View full press release