Recently Released Market Study: Bath and Shower in Austria
There was a trend towards products with added value in bath additives towards the end of the review period. The number of products positioned as offering added value increased strongly, with these products performing well according to industry sources. Successful new value added products include Merz Consumer Care's Tetesept Erkaltung for cold relief, Tetesept Muskel & Gelenk for muscle and joint soothing and Tetesept Entspannung for relaxation.
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