Recently Released Market Study: Ice Cream in Pakistan
Ice cream continues to be seen as a premium western product, an indulgence and a popular treat for beating the heat. Although a top favourite among children, it is also very popular with adults. Although branded ice cream saw robust growth over the review period, the native ice cream - kulfi (dairy-based creamy unpackaged ice cream typically sold by street vendors in carts) constitutes a very big share of total ice cream consumption in Pakistan.
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