Market Report, "Beauty and Personal Care in Nigeria", Published
Beauty and personal care recorded an improved performance in 2011, compared to the review period as a whole, owing to the rising rate of urbanisation in the country. Urbanisation, and attendant lifestyles, has helped to increase the demand for beauty and personal care products, as consumers strive to acclimatise to urban environments. Positive economic growth has boosted consumer disposable income and confidence, leading to higher spend on beauty and personal care. Marketing activities also...
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