Men's Outerwear in Spain - New Market Research Report
In men's outerwear, as occurred in apparel as a whole, the economic downturn drove the decline of both volume and value sales. Spanish men traditionally are not the main consumers of apparel. Their behaviour in the consumption of clothing is more rational, and driven by need rather than fashion trends or advertising. Therefore, with the economic recession, they stopped buying clothes, to a greater extent than women.
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