A Recent Survey by Susan Aldrich Reveals 3 Can't-Miss Personalization Trends
Susan Aldrich, a thought leader and authority on personalizing the customer experience, has released the results of a recent survey. Full report is available here: susanealdrich.com. For the survey she interviewed six leading technologists who work on commercial personalization solutions, as part of her information and consulting service (susanealdrich.com) on personalization technologies and practices. The survey reveals three trends in personalization with significant impact on digital marketing in 2013: mainstream adoption of personalized recommendations, multi-channel and –touchpoint solutions, and wider...
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