New Market Study Published: Pet Care in Russia
All pet care types registered strong growth in 2011. This strong performance was continued in 2012. Consumers' increasing confidence in prepared food, with different functional properties, and higher disposable incomes underpinned the strong development in pet care. Manufacturers increased their advertising, promotional and educational efforts to persuade pet owners to buy prepared food and trade up. The rising number of pet shops and chained grocery retailers also boosted sales growth in both...
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