Market Report, "Pre-Paid Cards in Argentina", Published
At the end of 2011, the Federal Government announced that transportation tariffs would increase, as a consequence of the removal of subsidies, for those people who did not use a SUBE card, the transportation closed loop pre-paid card launched by the Federal Government in 2009. Since then, the Monedero card (the leading transportation card in 2011) could not compete for new customers within the transportation segment because people only want a SUBE card so that they can pay less for...
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