Portable Players in Ukraine - New Market Report Now Available
At the end of the review period consumer interest in portable media players started to decline as their novelty faded. Furthermore, the current boost in smartphones, an alternative to media players in many instances, further eroded the category's potential. The arrival of e-readers in 2007 somewhat saved the situation for the category as this product type became one of the hits in 2011, contributing to portable players' overall dynamics. In 2011 the category posted 30% volume growth, offsetting...
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