New Market Study, "Snack Bars in Uruguay", Has Been Published
The new brands launched in 2010, Ena protein bars and Nature Crops granola/muesli bars, although still present in the market, highlight how difficult it is to increase volume sales in a small market outside the specific target groups. These two brands are targeted respectively at consumers who practice sports and those who favour organic products. After their launches they achieved volumes that did not increase since then.
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