Travel and Tourism in Italy - New Market Study Published
Italy experienced growing inbound flows of tourists coming from the BRIC countries, as it is in fact seen and perceived by Brazilians, Russians, Indians and Chinese as an attractive tourist destination as it meets several needs: cultural, culinary, landscape, shopping, seaside and mountains locations, museums and art cities. The Italian tour operators, both private and public, therefore enabled promotional and support activities to increase the inbound flow of tourists and customise their...
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