Carbonates : Can New Markets Keep Growth Fizzing? - New Report Available
Carbonates remain the world's most valuable soft drink category thanks to high consumption in the US and key markets in Latin America. However, the category faces many challenges moving forward - indicative of a broader trend of variety in consumer beverage choices. While increased access and penetration are still possible in emerging markets, new strategies must be employed in developed ones if manufacturers seek to maintain value growth.
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