Recently Released Market Study: Contact Lenses in Canada
Underpinned by the growing usage of daily disposable lenses, the contact lenses category registered an increase of 3% in value terms, with volume sales achieving marginally higher growth in 2013. The outpacing of value by volume growth was driven by a competitive pricing environment as unit prices declined for both contact lenses in general, to C$7.57 and for daily disposables in particular, to C$3.56 in 2013. The rapid growth of internet purchases from sites, such as Clearly Contacts, impacted...
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