New Market Study Published: Cigarettes in Singapore
As a result of the uncertain economic climate, economy cigarette brands became more attractive to price-sensitive consumers. This was due to its cheaper pricing compared to mid-priced and premium brands. In addition, manufacturers repositioned some of their mid-priced brands to economy brands in order to leverage the rising demand for cheaper alternatives. For example, British American Tobacco (Singapore) Ltd and Philip Morris Singapore Pte Ltd lowered the pricing of Pall Mall and L&M and...
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