Hair Care in Pakistan - New Market Research Report
Major issues for consumers in terms of hair in Pakistan include the prevention of dandruff and hair loss. Manufacturers thus focused heavily on these issues in marketing campaigns as they sought to promote their products. This strategy was employed was major players including Unilever and Procter & Gamble as they sought to retain their brands' shares and to attract consumers. Advertising also often features dermatologists in order to add credibility to claims. In 2012, Proctor & Gamble's...
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