New Market Research Report: 100% Home Delivery/Takeaway in India
Operators of brands in India are using value strategies to attract consumers, focusing on low pricing. For instance, Pizza Hut Weekday Special is a 3-course meal launched by Pizza Hut at Rs99 per person. The meal consists of an assortment of appetisers, beverages and main course, which includes pizza or pasta. Similarly, Pizza Hut launched 4-5-inch pizzas in selected markets such as Gurgaon NCR at a starting price of Rs29 each. This price is the lowest in the Indian market...
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