"Cafes/Bars in Switzerland" Published
Cafes/bars continued to be positively impacted by the growing popularity of the "third place" in 2012, with consumers increasingly seeking social experiences in these outlets in addition to consuming coffee and baked goods. Operators addressed this demand by continuously focusing on innovation and customer experience. While Starbucks, McDonald's and Caffe Ritazza each offer specialty coffees, they are not all competing for the same target group. Starbucks is a place to meet with friends and...
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