Cafes/Bars in Taiwan - New Market Report
The economic recovery in 2012 boosted sales of cafes/bars. The growth of President Coffee Corp was the most important factor for these sales in 2012. Cafes/bars became places of social entertainment for consumers in Taiwan. To induce loyalty from consumers and strengthen their brand images, the leading players used advertising and launched new meals, including desserts. Independent cafes/bars offered standard-priced meals and premium-quality coffee to attract consumers.
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