New Market Report Now Available: Frozen Processed Food in China
Frozen processed food is expected to record current value growth of 7% in 2013, compared with 8% growth in 2012. Growth is expected to fall as a result of food safety concerns and negative media coverage. An outbreak of H7N9 bird flu in 2013 notably had a marked negative impact on sales of frozen processed poultry, with 1% current value decline being expected in 2013. Frozen processed poultry thus saw the worst performance within frozen processed food in the year.
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