Market Report, "Ice Cream in Croatia", Published
Ice cream is expected to decline for the fifth year in a row in volume terms in 2013. Meanwhile, volume sales have dropped by 11% since 2008. Companies are trying to awaken some interest in ice cream by launching new flavours and formats, mostly in bulk ice cream, but ice cream is a highly seasonal and impulse product, sometimes helped by major sporting events, which did not take place in 2013.
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