Market Report, "Home Video in Ukraine", Published
In 2012, Ukraine was co-host of UEFA Euro 2012 Football Cup championship. The event drew major attention of the population, especially in view of its active promotional coverage on national television channels in addition to printed media coverage. Ukrainians were therefore further encouraged to consider replacing their old televisions with the digital format. However, active replacement of home video with new devices was hampered by low consumer incomes of Ukrainians, especially in rural...
View full press release