Brazil Chocolate Confectionery Market February 2014 - Global Industry Analysis, Size, Share, Growth, Trends and Forecast
Governmental pressure on the chocolate industry to make their products healthier or reduce portion sizes is likely to increase given the cost of obesity. A proactive approach in this respect can help brands to stay ahead of the “state stick” and avoid being targeted. This also has the potential to boost their reputation as a responsible brand among consumers.
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