New Market Report: Yoghurt and Sour Milk Products in Croatia
As the growth rates indicate, "functional" is the current word in yoghurt and sour milk products. Whether with added vitamins and minerals, but particularly pre/probiotic, almost all new launches must have something to catch the eye as a unique selling proposition. In drinking yoghurt, the functional format prevails, with more than a 60% share of sales. Even the government-imposed restrictions on medicinal claims did not curb the interest in yoghurt with added benefits.
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