Now Available: Store Cards in Japan
Store cards has lost competitiveness in financial cards, with a continuous sluggish performance; transaction value fell by a CAGR of 10% in current terms over the review period. This poor performance was due to the fact that key store card issuers such as Takashimaya, Mitsukoshi and Isetan shifted their focus in financial cards from store cards towards co-branded credit cards. However, this process is now virtually complete, with these players no longer issuing new store cards. There was no...
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