New Market Report: Biscuits in Kazakhstan
Towards the end of the review period, a growing number of Kazakhstanis were becoming interested in leading more balanced lifestyles, which also translated into healthier food choices. Within biscuits, more consumers are seeking varieties that are enriched with fruit pieces or nuts. This in turn encourages more manufacturers to expand their ranges with health-positioned products offering fortification with vitamins and minerals, lower calorie content etc; however, on the other hand, the category...
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