New Report Available: Store Cards in Austria
Austrian consumers typically only subscribe to a store card scheme when it offers some substantial benefit to them. This is illustrated most clearly by Parfumerie Douglas GmbH's Douglas Card which was introduced in 1996. It was, apparently, the most prevalent store card in Austria during the review period, but its charge function has always been much less interesting for its holders than its other features, such as special discounts and free product samples. As a consequence, Douglas abandoned...
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