New Market Research Report: Gum in Latvia
In 2013, gum sales in Latvia are expected to experience a positive growth due to an increase in purchasing power of consumers. Latvians are controlling their spending less carefully, allowing a higher number of impulse purchases. In addition, during the last decade many consumers became used to chewing gum after each meal, so they automatically add a couple of gum packs to their purchases whilst standing in a queue at a point of sale.
View full press release