New Market Study, "Ice Cream in Estonia", Has Been Published
Growing consumer confidence impacts the category in a positive way as Estonians start trading up and increasing their expenditure. Sales of ice cream are expected to see current value growth of 6% in 2013, partly due to rather good summer weather during the year. Furthermore, consumers are showing interest in new launches and these are being well received. The category also saw the entrance of a new local producer, La Muu, which started producing eco-ice cream in the winter of...
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