Just Released: "Ready Meals in Kazakhstan"
In Kazakhstan, ready meals are mainly represented by frozen ready meals and canned/preserved ready meals, which are set to account for respective value shares of 87% and 12% in 2013. This reveals that the category is still orientated towards traditional products and remains underdeveloped with good potential for expansion. This, in combination with the trends towards urbanisation and convenience, is expected to secure a strong performance in 2013. Smaller categories, such as frozen pizza and...
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