"Rtds/High-Strength Premixes in the United Arab Emirates" Is Now Available at Fast Market Research
RTDs continues to be dominated by Bacardi Breezer and Smirnoff Ice, which are widely available through the on-trade and off-trade channels. Although RTDs/high-strength premixes are mostly purchased off-trade, strict regulations prohibiting the purchase of alcohol without a licence have pushed consumers to buy through on-trade channels. In 2012, on-trade volume sales of RTDs/high-strength premixes accounted for 65% of overall sales.
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