New Market Research Report: Consumer Lifestyles in South Africa
While South Africa remains the most unequal country in the world in terms of income distribution, its middle class continues to expand, driving robust growth in consumption expenditure as consumers flock to the country's steadily increasingly number of shopping malls. Meanwhile, improved access to retroviral drugs is helping the country to emerge from a 20-year HIV/Aids crisis that saw life expectancy plunge to not much more than 50 years during the mid-noughties.
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