New Market Study Published: Ice Cream in Slovenia
Ice cream continues to enjoy the image of a cheap indulgence product in Slovenia which consumers increasingly opt for in the current adverse economic times with falling consumer purchasing power to compensate for depriving themselves of other, mostly non-grocery, products. The trends towards lower content of additives, more natural ingredients and softer, creamier ice cream have been noticed on the market. Also the perception of ice cream amongst Slovenians is slowly changing as ice cream is...
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