Recent Study: Ice Cream in Sweden
In 2012, Yollibox Frozen Yoghurt AB started up its brand Yollibox that sells naturally healthy frozen yoghurt. The products contain more than 70% yoghurt and are sweetened with only natural ingredients. Trend-sensitive Urban Deli in Stockholm was the first grocery retailer to sell the product. From there, the capital's early adopters started buying the products and pictures of the aesthetically-designed box reached widespread acknowledgement in social media. In less than one year, Yollibox had...
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