Just Released: "Drinking Milk Products in Venezuela"
In Venezuela, the performance of drinking milk products is mostly influenced by price regulations amongst powder and cow's milk. By tradition, Venezuelan consumers use powder milk as drinking milk, and when they are unable to find powder milk, they buy fresh/pasteurised milk. Nonetheless, over the review period, demand for long-life/UHT milk has significantly increased for many reasons. Price regulations amongst fresh milk discourages local production of fresh/pasteurised milk and in response,...
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